Should you take time to read Susan Pinker’s book The Village Effect: How Face-to-Face Contact Can Make us Healthier, Happier, and Smarter? For me, Pinker’s book isn’t a “must read” but fits the “recommended reading” category if you work with people. Last week’s newsletter (#631) introduced the book but here are several subjectively-selected, potentially-practical conclusions. Like most of the book, each is documented by easily-understood research summaries and the author’s face-to-face interviews.
- Internet training programs can be useful but contact with a skilled teacher is better. Consider this: “Policy-makers get a lot more from parent and teacher training programs than from investing in expensive—highly perishable—classroom technology.” Does this apply to on-line training or college courses? Surely the best distance learning includes conversations with instructors and peers as opposed to watching video lectures passively. [Personal perspective: I have taught both approaches. The interactive courses involve more engagement, more active participation, and undoubtedly more effective learning for both teacher and student.]
- “Even though we all need face-to-face contact, one approach does not fit all.” What does this say about church programs that expect everyone to grow equally in identical pre-programed small groups?
- Live human contact has major business implications. There are benefits to letting employees work from home on individual schedules but this needs to be limited. Without face-to-face interaction at work, productivity and creativity go down. Even Google has designed a headquarters where workers have opportunity to ‘bump into colleagues and have real conversations [because without this] innovation and social cohesion take a hit.”
- When companies cut costs by reducing the number of employees, eliminating training, paying “basement-level wages,” or blocking benefits and opportunities for advancement, profits can drop and customers often move elsewhere. Same with companies where cost-cutting involves “deploying robots or foreign call centers whose agents know nothing about the business and are paid per call so they try to make it fast by passing you off to someone else.” There’s a price to be paid for replacing human contact.
The book has implications for counseling, leadership, education at all levels, marketing, family therapy, ministry, health, stress management and the ability to recover from disasters. You get the point. “Despite the clear advantages of the Internet, if we want to be happy, healthy, long-lived, [productive] and clever, then we need to find ways to spend more time with each other face-to-face.” How does this apply to you? Please comment.