At some time in their lives probably most people dream about writing a book. I’ve gone beyond the dreaming, published some books, and have a couple of partially finished book manuscripts in my computer waiting to be completed. But is further book writing what I really want to do at this stage in my life? A recent article in Inc. Magazine (October, 2015) got me thinking about questions like the following that should be considered before anyone begins working on a book:
- What’s Your Motive? Good writing results from hard work, discipline, and usually more time than we anticipate. Write for money? Forget it. You won’t earn much from writing unless you are well known, have a big following, or are willing to launch an aggressive book-marketing effort. Self-publishing may even cost money. Write to build your ego or get fame? Inc. suggests that book-writing rarely accomplishes these purposes. Nevertheless, a book can increase credibility, especially for public speakers, academics building their resumés, or professionals looking for clients and business opportunities. Some people primarily write to synthesize ideas or develop something creative and innovative. For this group, fulfillment is in the process of writing, whether or not anybody sees or buys the end product.
- What’s Your Message? Do you have anything unique and valuable to say? Realistically, would anyone bother to read what you write? If not, writing may be a waste of your time, except for the fun or challenge of doing it.
- What’s Your Audience? It’s an old cliché that if you write for everybody, you’re unlikely to impact anybody. Clearly identifying your intended readers is at the core of any successful author’s work.
- What’s Your Expertise? Bluntly stated, some people are not engaging or clear writers, however hard they try. What’s the evidence that you are a good writer? Do you have the energy, determination and time to get through the writing, publishing and marketing process? Currently I’m working through Michael Hyatt’s course on publishing, primarily to tap into Hyatt’s knowledge about how the publishing industry is changing and what this means for writers today.
What’s your reaction to these thoughts? If you are determined to write anyhow, then probably you should. You might ask similar questions about other topics: “Do I really want to teach? Do coaching? Counsel? Go into ministry?” Ask a close friend to walk with you through this. And try to determine God’s will in the process. Please leave a comment.