I first met Michael Hyatt when he worked for the publisher that produced many of my early books. Later he became CEO of Thomas Nelson publishers, wrote successful books of his own, and continues to distribute free, online blog posts and other materials that usually are insightful and helpful for anyone interested in leadership, blogging or publishing. By following his blog and downloading some of his free ebooks and videos (www.michaelhyatt.com) you can learn a lot about publishing, writing online posts (like this one), speaking more effectively, and leadership.
Of course Michael’s advice is not always free of charge. For example, a $30 monthly fee lets you join his Platform University and get special materials. I’m still evaluating if it’s worth the cost, at least for me. In December I purchased his video course promising the “best year ever” for those who followed its principles. The course was practical, superbly produced and impressively marketed, but it alerted me to issues that are wise to evaluate whenever we use or produce self-help materials.
- The teacher’s values. Without doubt Michael wants to be helpful, drawing from his experiences in the publishing industry and sharing conclusions that can benefit the rest of us. He also wants to make a lot of money and show others how to do the same often through self-promotion and selling (he calls it “monetizing”) whatever we do. These values are not innately bad and to his credit Michael Hyatt effectively demonstrates what he teaches. But for me monetizing and self-promotion are not what I want to characterize my life or career.
- The teacher’s beliefs. Geared to secular audiences, Michael demonstrates the humanistic belief that we all have the ability to set our own destinies and reach our own goals. Often these practices can be effective, but life is rarely that simple. At times unexpected illness or accidents intervene. Storms destroy our homes or layoffs disrupt our well-planned careers. Truth is, we are not the masters of our own destinies. Probably Michael agrees but these realities are noticeably absent from his materials.
- The teacher’s theology. Without discounting Michael Hyatt’s excellent advice, Christians and other believers need to ask about the will of God and biblical values in all of this. After giving a biblical example in the “best year ever” series, Michael quickly reassures listeners that this will not become a Bible study. Why so defensive?
I continue to learn a lot from Michael Hyatt. You can too. But be cautious. Any comments?