It is rare for me to read an entire book in one afternoon but that was my experience with the just-released revised edition of Brian Souza’s The Weekly Coaching Conversation: A Business Fable. Most of this is the story about a sales manager’s bar room conversations with a coach. Souza set out to write a story that was great, rather than one that’s merely good. Its main message reduces to this: compare most managers with the world-class leaders of high-performance teams and the difference will not be the leaders’ intelligence, strategic vision, or operational prowess. The fundamental, research-supported difference primarily comes down to the leaders’ approach. They don’t act like managers; they act like coaches.
Souza shows that the best leaders in business (and presumably in education, ministry, and sports) focus as much on developing people as they focus on refining their skills. He stresses that “coaching is not something that you, as a manager, must do. A coach is someone that you, as a leader, must become.”
Recently I’ve been studying the art of good story telling and the power of stories to motivate people and stimulate change. I’ve become fascinated with how good writers or speakers tell their stories and use these to teach lessons that have a lasting impact. Of course nobody has done this better then Jesus. But modern writers like Ken Blanchard, Patrick Lencioni, Donald Miller and others (that you are encouraged to recommend) have the ability to impact even people like me who rarely read fiction.
At one place in his story Brian Souza discusses managers who withhold feedback until the annual employee evaluations. Suppose a football coach (or a fitness trainer) did this only once a year. How effective would this be? If you want to impact and build people there needs to be coaching at least weekly. Research supports much of this. Problem is, most managers and trainers don’t know how to coach effectively. And they have no idea how to turn others into coaches. What a challenge for those among us with a commitment to training others to manage, teach and lead through coaching.
Clearly I would recommend this book. There is nothing Christian in the story but the message is challenging. Become a coach if you want to be a manager or a leader. What is your reaction? Please comment, especially if you have read the Weekly Coaching Conversation book