About 13 years ago I wrote a newsletter about coaching and counseling trends and sent it to people with email addresses in my inbox. It never was my intention to continue this for years and neither did I plan to comment when we reached newsletter number 600 last week. But a friend urged me to share some of what I’ve learned about writing newsletter/blogs for so long. So here goes:
- Getting started. When this began I was no longer teaching or heading a counseling organization but I wanted a platform to let a few friends share what I was learning. Sometimes lasting things begin for no great reasons.
- Setting parameters. Most blogs show the writer’s values. I wanted to be practical, relevant, up-to-date, culturally sensitive, and futuristic. These posts are not about self-promotion, selling my books, or (apart from this week) sharing what I’ve learned from a long career. I build on Christian values but try using a tone that is low-key, never preachy nor manipulative.
- Purpose. These posts share observations about helping and building people, drawn most weeks from contemporary publications in business, education, ministry, coaching, therapy, or leadership.
- Finding readers. This is mostly by word of mouth. Our audience is relatively small, multinational, older, and people involved in helping others. Many are long-time friends. In addition to these, I’d like to have more academics, students, and emerging professional care-givers and leaders. Probably I should be more focused.
- Motivation. Why do I keep going? Who am I writing for? This answer is not very noble or spiritual but mostly I write for myself. Producing this newsletter forces me to keep learning, keep relevant, and keep synthesizing what I am learning in 400 words or less. One goal is to keep this engaging and interesting.
- Coming up with new materials. I never stop looking for new ideas or perspectives so this weekly post shares what I’m learning. If anyone reads, reflects or takes in a lot, fresh ideas rarely are lacking.
- Quitting. This will happen when I get bored or unable to keep going. Maybe we can reach newsletter 1000. That would come around in-mid 2023. Are any of you planning you to stick with me?
Would fellow-bloggers or blog readers add anything that may be helpful to others? Please share your comments.