Perhaps you are familiar with the term McDonaldization. It was new to me until last week but, as you can imagine, it refers to our widespread values of hurry, convenience, efficiency and the desire for consistency. Franchised fast-food restaurants are controlled from the top with detailed policy manuals. Almost everything is predictable, including the seating, lighting, and color schemes that are designed to discourage lingering. One writer describes McDonalds and Berger King as drive-through calorie-filling stations that are all alike with consumer commodities that are packaged, marketed and sold. Their advertising focuses on meeting needs, immediately and quickly, like “you deserve a break today!”
Surprising, perhaps, this characterization was stimulated by a new book titled Slow Church. The authors, Christopher Smith and John Pattison, write thoughtfully about how the values which led to fast food restaurants have given rise to what one book calls The McDonalization of the Church. Many of us want churches that are efficient, entertaining, convenient, growing (the bigger the better), controlled by one or a few leaders at the top, and all similar. This is especially common in highly controlled denominations and megachurches with their satellite campuses. Too often they become spirituality-filling stations, specializing in quick step methods and convenience with minimal commitment.
Does this one-method-fits-all McDonaldization seep into our professions and academic institutions under the guise of maintaining standards for training, practice and accreditation? Certainly there is a need for guidelines to insure quality and prevent chaos. But do we risk McDonaldization in our work, classrooms and lives because that is what we want and/or because we have little alternative? Where is the place for innovation and creativity?
There are many ways to express our individuality and still abide by the laws of the land and the requirements of our professions. The Smith and Pattison book shows how we can trim down some of our McDonalized ways of doing church and become more biblical. Can something similar be done with our lives and work? Like many of you, I break out of the mold and use lots of innovation in my teaching, writing, and coaching. And, gradually, I am learning to slow down and cut some of the hurry from my spirituality, relationships, work and life.
How are you doing with this? Please comment.