Newsletter #436 – The Art of Enchantment

The back cover endorsements led me to expect a better book than I found as I started reading  Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds, and Actions. Nevertheless I read to the end and encountered a number of fresh ideas that go beyond more typical how-to-do-it success books. Kawasaki defines enchantment as the art of delighting people with a product, service, organization, idea or relationship. It is less about making money, imposing values on others or being successful. It is more about charming, motivating, encouraging, engaging, and building others. Drawing on research, personal stories, and established management principles, the author writes about creating likability, building trust, overcoming resistance, benefiting others, and encouraging them to do the right thing. Here are some take-aways for me:

  • Pursue and Project your Passions. This makes you more interesting and more enchanting especially if you can stimulate others to pursue their passions as well.
  • Network. This includes “always thinking about how you can help people when you meet them.”
  • Develop Knowledge and Competence.  When you build both, others trust you and find you more enchanting.
  • Position Yourself. Learn to describe yourself or your organization in ten words or less. Here are mine: “Encouraging, equipping and engaging emerging leaders to reach their potential.”
  • Do Periodic Premortems. Postmortems determine the causes of a death or failure. Premortems involve identifying warning signs and potential problems in advance so preventive action can be taken.
  • Tell Stories. Change is hindered by “existing relationships, satisfaction with the status quo, laziness and busyness.” Telling captivating stories, using images, and inviting responses can all stimulate engagement.
  • Use Both Push and Pull Technology. Used well, both can enchant others. Push techniques include email, Twitter posts, and presentations that are crafted each time to connect with your audience. Pull technology includes engaging others with up-to-date web sites, blogs and posts on Facebook and LinkedIn.
  • Think MAP. Whenever possible, provide opportunity for others to achieve mastery, work autonomously, and find purpose. (That’s MAP)

Who do you know who’s enchanting? What makes them enchanting? What are the implications of this for Christians? Please comment.


  1. I agree that these qualities enchant and engage me- they are other person centred and give out the vibe that the person is ‘for me’.
    I am especially drawn to people who are obviously capitivated by Christ and have a vital, real and energising relationship with him – it is like a strong fragrance, the aroma of the knowledge of Him (2 Corinthians 2 14ff). I find it lingers and inspires long after they go.


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